Logo and Identity Design
Getting a strong unique Logo Identity design is building from the ground up. To uniquely position a Brand development involves evolving a primary message to work cohesively with your logo identity that uniquely positions you and your products perceived value in the marketplace.
Identity = Logo / Words and the message that is derived from the Logo / Words. An example is Nike. The Name and the tick make up the Logo / Identity while branding the image with a promise via the tick.
Message / Promise = A brand comprises not only the Identity and it's Image but is usually accompanied by messaging in the form of guarantees or promises about the product leading to a perception about the Brand.
Perception = The value your audience sees in your Message and Identity is measured by the reaction and acceptance of the product or offering.
1. The 5 Minute Workout Brand, Promise and Identity design; JAM Directions (as seen on USA Public TV).
2. Trent Driving School Brand, Promise and Identity design; JAM Directions (as seen on outdoor billboards).